3-5 philosophy videos published weekly across YouTube and Instagram, optimized for modern social platforms and averaging 1M+ views each.
2.5M+ followers1M+ avg views/video65K+ newsletter readers
Put your brand where ideas live
Sponsor Mini Philosophy with Jonny Thomson and Big Think to reach 2.5 million intellectually curious professionals who reward substance over hype. One partnership, every platform.
Custom sponsorship packages built around your goals.
Why now
Thoughtful audiences tune out thoughtless ads
The people you want to reach - lifelong learners, knowledge workers, founders, educators - skip anything that interrupts their thinking. Most media properties force you to choose between scale and credibility. You get neither when you need both.
The old way
- ×Traditional ad channels interrupt rather than engage intellectually curious audiences
- ×Brand-safe media with mass reach and intellectual credibility is nearly impossible to find
- ×Audiences are fragmented across disconnected social, newsletter, podcast, and video platforms
- ×Educational content is either too academic for mainstream audiences or too shallow to build trust
The Mini Philosophy way
- ✓2.5M+ engaged followers across YouTube, Instagram, Substack, and podcast platforms in one partnership
- ✓Creator-led content with Jonny Thomson makes complex ideas accessible and commercially natural
- ✓Integrated cross-platform campaigns span video, podcast, newsletter, and custom editorial from a single deal
- ✓Premium editorial environment backed by Big Think with a thoughtful, brand-safe audience
Capabilities
Six ways to reach a discerning audience
Every format is designed to feel additive to the audience experience, not interruptive. The strongest partnerships align naturally with learning, personal growth, productivity, and thoughtful living.
Short-form video sponsorships
3-5 philosophy videos published weekly across YouTube and Instagram, optimized for modern social platforms and averaging 1M+ views each.
Podcast integrations
Long-form conversations with leading thinkers, authors, and cultural voices. A new podcast launching soon with sponsorship opportunities available.
Newsletter advertising
Weekly essays delivered to 65K+ highly engaged readers on Substack who value books, ideas, and self-improvement.
Custom editorial partnerships
Collaborate on creator-led branded content with Jonny Thomson that aligns your brand with meaningful cultural and intellectual conversations.
Multi-platform campaigns
Integrated activations across video, social, newsletter, and editorial from a single partnership. One brief, every platform.
Creator-led branded content
Work directly with Jonny Thomson - a bestselling author translated into 22 languages and former Oxford philosophy teacher - on content your audience will actually watch.
Featured guests and collaborators
Ian McEwanRutger BregmanMarie KondoRyan HolidayGary Marcus
Step by step
From first call to campaign launch
A simple route from setup to steady output.
Book a call
Tell us your brand goals, target audience, and timeline. We map your objectives to the right platform mix and content formats.
Collaborate on creative
Work with Jonny Thomson and the Big Think team to shape sponsorships that feel native to the content and additive to the audience experience.
Launch across platforms
Your campaign goes live across YouTube, Instagram, Substack, podcast, and Big Think's owned media - reaching 2.5M+ intellectually curious professionals.
How we compare
What sets this apart from typical influencer sponsorships
Mini PhilosophyTypical influencer channels
Mass social reach with intellectual credibility✓×
Premium editorial environment backed by an established publisher✓×
Cross-platform integration from a single partnership✓×
Creator with academic credentials and bestselling authorship✓×
Brand-safe, educational content focus✓×
Audience that rewards substance over spectacle✓×
Choose a plan
Custom sponsorship packages
Pricing is tailored based on platform mix, campaign length, deliverables, and custom content requirements. We offer competitive CPMs to reach Big Think's high-value audience.
Custom Sponsorship
Custom
Tailored packages across video, podcast, newsletter, and editorial. Built around your brand goals and audience targets.
- ✓ Short-form video sponsorships on YouTube and Instagram
- ✓ Podcast integrations
- ✓ Newsletter advertising to 65K+ readers
- ✓ Custom creator-led content with Jonny Thomson
- ✓ Multi-platform branded partnerships
- ✓ Competitive CPMs for a high-value audience
Good to know
Sponsorship questions, answered
What is Mini Philosophy?+
Mini Philosophy is a philosophy-focused media property created by Jonny Thomson and published by Big Think that makes timeless ideas accessible and relevant for modern audiences.
Who is Jonny Thomson?+
Jonny Thomson is a bestselling author translated into 22 languages, a former Oxford philosophy teacher, and one of the world's leading philosophy creators online. He translates complex ideas into engaging and practical content.
What platforms does Mini Philosophy publish on?+
Mini Philosophy publishes across YouTube, Instagram, Substack, podcast platforms, and Big Think's owned media channels.
What types of sponsorships are available?+
Available opportunities include podcast integrations, short-form video sponsorships, newsletter ads, custom editorial collaborations, and multi-platform branded partnerships.
What audience does Mini Philosophy reach?+
Mini Philosophy reaches highly educated, intellectually curious, self-improvement-oriented professionals. They are lifelong learners who value depth, reward brands that respect their intelligence, and respond to craft over hype.
How large is the audience?+
The property reaches more than 2.5 million followers, averages over 1 million video views, and has more than 65,000 newsletter readers.
Can sponsors create custom campaigns?+
Yes. Sponsors can collaborate on custom creator-led campaigns, editorial partnerships, and integrated cross-platform activations.
Is the content brand-safe?+
Yes. Mini Philosophy operates within Big Think's premium editorial ecosystem and focuses on thoughtful, educational, and culturally relevant content.
Get started
Reach the audience that rewards substance
Book a call to explore sponsorship opportunities with Mini Philosophy and Big Think. Custom packages built around your brand, your goals, and your timeline.
Book a call